Seeking to engage consumers and create memorable experiences, cultural venues are evolving to offer immersive and interactive exhibits that keep customers coming back.




Annualized Adj. EBITDAre*



Combining an opportunity to experience animals, art or history with a congregate social experience, cultural venues, such as zoos, aquariums and museums, are reemerging as an entertainment option. As appreciation for the importance of leisure time is growing, cultural venues are broadening their appeal to reach a variety of customers from families with children to single Millennials to retired Baby Boomers.

Desiring to be a preeminent choice in what is now known as location-based experiences (LBE), several trends have developed among cultural venues. Many are utilizing new technology, personalizing the guest experience and implementing an element of play that was previously absent. EPR Properties identifies the locations and tenants that execute well on these trends and have a history of strong attendance.

City Museum in St. Louis is a great example of an emerging category called “Artainment” which is an art display that invites guests to interact and explore. There is an old castle to climb on and a historic Ferris Wheel on the roof combined with repurposed architectural displays and something new to discover around every corner.

*See Supplemental Operating and Financial Data for definition and calculation of this non-GAAP measure.